×te, from the Italian per te, "for you", is a jewellery brand based in Seoul that unites Italian craftsmanship with Korean design. Its pieces are defined by quiet elegance, pure forms and a focus on lasting quality rather than trends. Each piece is made to feel personal, a jewel meant for one person and for a lifetime.
https://www.xte.co.kr
xte
For five months, I lived in Seoul and worked on site with the founders, which allowed me to support the brand far beyond the screen.
On the design side, I developed packaging, created social media content and helped shape the brand's visual language, from tone of voice to the rules that keep its feed calm, reduced and recognisable.
Beyond design, I took on the complete organisation of an editorial photoshoot. I built the concept and pitch, coordinated the team of photographer, model and founders, aligned the product selection and handled the jewellery logistics on set.
