This client came by some diffilcutlies when it came to prining and stitching their logo onto their clothes and desired a more destinctive presentation of it.

So I rerdesignt their logo, showing that sustainability can be modern and bold. The little Cut between the V and the E is serving as a little twist so that it does not only look like a flatt modified typeface but also gives a hint to the craft of fashion design, symbolising a cut that reassambles to pieces back together like they do in upcycling.

That logo is now used on every piece of clothes and used across

Today, the updated logo is consistently used across all garments and can also be found on the brand’s social media.